Privacy Policy

Last Updated: September 10, 2026

Impetus Studio LLC ("we", "our", or "us") respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit the website impetusengine.com (our "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information.

1. Information We Collect

We collect several types of information from and about users of our Website, including information:

Personal Information: By which you may be personally identified, such as name, postal address, e-mail address, telephone number, or any other identifier by which you may be contacted online or offline.
Business Information: Details about your company, approximate revenue range, and the software systems you currently use, so we can assess whether our services are a fit.
Usage Details: Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.

2. How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To present our Website and its contents to you.
To provide you with information, products, or services that you request from us (such as booking a Revenue Leak Review or requesting a Revenue Capture Audit).
To fulfill any other purpose for which you provide it.
To contact you via email or SMS text message regarding your inquiries.

3. SMS & Text Messaging Policy

If you provide your phone number, you consent to receive SMS/text messages from Impetus Studio regarding your inquiry, project updates, or marketing information. Standard message and data rates may apply. You may opt-out of receiving SMS messages at any time by replying "STOP" to any of our messages.

4. Cookies, Analytics, and Website Visitor Tracking

We and our third-party providers use cookies and similar technologies to understand how visitors find and use our Website. This happens automatically as you browse.

Apollo.io website tracking. We use Apollo.io to understand which businesses visit our Website and which pages they view. When you visit, this technology may collect:

Your IP address and the approximate location derived from it.
Pages you view, time spent on them, the site or link that referred you, and links you click.
Device and browser information, such as browser type, operating system, and screen size.

Apollo may match this information against its own business database to identify the organization associated with your visit and may provide us with business-level details such as company name, industry, and company size. This practice is commonly called website visitor identification or de-anonymization. We use it to understand which types of companies are interested in our services and to follow up on business inquiries.

Apollo.io is an independent third party and handles this information under its own privacy policy, which you can review at apollo.io/privacy-policy.

Your choices. You can limit or stop this tracking at any time:

Set your browser to refuse or delete cookies, or use its tracking protection settings.
Use an ad blocker or tracker blocker.
Send a Global Privacy Control (GPC) signal from a supporting browser or extension.
Email us at rob@impetustudio.com to ask us to stop tracking your visits or to delete information associated with them.

Blocking cookies or trackers may affect how some parts of the Website function. We do not currently respond to Do Not Track browser signals.

Depending on where you live, you may have additional rights over this information, including the right to access, correct, delete, or opt out of certain uses of it. To exercise any of these rights, contact us using the details in the Contact Information section below.

5. Disclosure of Your Information

We do not sell or rent your personal information to third parties. We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy to contractors, service providers, and other third parties we use to support our business, including the analytics and website tracking provider described in the section above.

6. Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at: rob@impetustudio.com.